Product discovery: poddedit Problem Hypothesis + Lean Canvas#92
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Product discovery: poddedit Problem Hypothesis + Lean Canvas#92natashaannn wants to merge 7 commits into
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The stakeholder map, journey map, personas, opportunities, i think we should do those after the first round of customer interviews if the interviews surface something the canvas missed. Also dont want too many docs with repeated/to be filled info
…+ Lean Canvas Adds a portable product/ directory (Problem Hypothesis, Lean Canvas, Stakeholder Map, Customer Interviews, Journey Map, Personas, Opportunities templates) meant to be carried into the new repo alongside the technical RFC. Problem Hypothesis and Lean Canvas are drafted with real detail: the B2B2B subcontracted-editing partnership in negotiation, existing-alternative pricing benchmarks, and the local-AI cost/sustainability angle as a structural unfair advantage. Both are first-pass hypotheses pending cofounder review and customer interviews, not validated conclusions. Co-Authored-By: Claude Sonnet 5 <[email protected]>
Names the product (poddedit, distinct from ragTech the team/podcast) and replaces "undecided" placeholders in Existing Alternatives, Customer Segments, Revenue Streams, Cost Structure, and Key Metrics with the concrete tiers, three named segments, and financial targets already drafted on the editing-services branch for the podcast-studio negotiation. Logged in the canvas's revision log as evidence-based, not yet customer-validated. Co-Authored-By: Claude Sonnet 5 <[email protected]>
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What this is
Docs-only — adds a portable
product/directory (Problem Hypothesis, Lean Canvas, Stakeholder Map, Customer Interviews, Journey Map, Personas, Opportunities templates) meant to travel into the new repo alongside the technical RFC (docs/rfcs/0001-native-desktop-rewrite.md). This is the customer/business half of the founding story; the RFC is the engineering half.Two documents are drafted with real content so far:
product/00-problem-hypothesis.md— our own claim on what's broken, who else has it, why now, and explicit non-goals. Resolved one internal contradiction along the way: this year we're a service business powered by internal tooling (subcontracted editing, e.g. via the podcast-studio partnership), not a self-serve product — that's an explicit future option, not a v1 goal.product/01-lean-canvas.md— all 9 boxes filled, then reconciled against the pricing/market work already on theediting-servicesbranch (docs/PRICING_TIERS.md,EDITING_PACKAGES.md,FINANCIAL_PROJECTIONS.md) so Customer Segments, Revenue Streams, Existing Alternatives, Cost Structure, and Key Metrics carry real tiers/numbers instead of placeholders.Naming note: the product is called poddedit (the rewrite + service business). ragTech refers to the team/podcast specifically. This distinction is stated in
product/README.md— worth making sure it's consistent everywhere going forward.What I need from you two
00-problem-hypothesis.mdand01-lean-canvas.md— this was drafted solo (me + Claude), and the canvas template explicitly calls for all three of us in the room. Flag anything that doesn't match your read of the studio negotiation or your own sense of the market.FINANCIAL_PROJECTIONS.md's target scenario implies ~51 episodes/month across the three of us. These aren't obviously the same target — worth reconciling once the studio deal's actual terms are known.Suggested next step
Once we're aligned on the canvas,
02-stakeholder-map.mdis next in the sequence (product/README.mdhas the full recommended order), followed by actual customer interviews outside ragTech to start testing these assumptions for real.